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This section is what communicates to the world what your brand is about. Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . by acronyms. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. Today, lots of people are called upon to write about technology. We want our visual identity to reflect our personality, our values and how we make an impact on the world. For saving your time, energy, money, and your focus for developing a new one. 14 pages, 2021 File icons should only be used to create or open a file. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. - edited Thank you Cian, this got me what I needed :). optimistic, conversational language. Appreciated :D. @Lana O'Brien Hi again. 8 pages, 2012 natural. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). More info about Internet Explorer and Microsoft Edge, https://developer.microsoft.com/en-us/fluentui#/styles/web/icons. style and terminology for all communicationwhether an app, a (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Eric Starker. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. The key to a successful presentation is structure. TEDx Identity Guidelines / May 15, 2009 7 5. 0000012187 00000 n 0000092281 00000 n They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. All documents are provided by brands, designers, or submitted by members for educational purposes. Don't place the logo over busy photographic backgrounds. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. 468 0 obj <>stream See Specific Brand and Product Guidelines section for more information on use requirements. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Remember that writing is a skill. White space also allows for meaningful content to stand out. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. (We know when to celebrate.). In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Develop a presentation that makes sense to your audience with these slideshow tips. Jul 14 2016 thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering Contact us at msstyle@microsoft.com. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. by alaa choichnia The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. If writing isn't a functional role your team has, consider bringing in expert help. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. 0000006721 00000 n 108 pages, 2000 Dont get in (6) You may use the Microsoft Trademarks only as provided by Microsoft. 0000006469 00000 n Step it out. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. Stay on Brand. A brand style guide should include certain components. style guide that everyone can use, regardless of their role. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Software, 2016 (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. %PDF-1.7 % 0000002864 00000 n Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. Important resources about using these marks are also provided. 88 pages. If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. Don't create logo "lockups" by adding text to the logo. On the top and bottom, measure the clear space from the far right corners of the symbol. (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. Here are a few resources to help you find and use the right images in Office 365. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. Find out more about the Microsoft MVP Award Program. Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. @Lana O'BrienWhere can we get the updated logos? Everyone We aspire to be a brand that is authentic, inspiring, and relevant. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. 6. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. A few key elements of writing Microsofts voice: Get to the point fast. However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> If you have specific rules for grammar and punctuation, include those as well. Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. The Segoe font is a proprietary font of Microsoft. Learn how to create an effective presentation handout today. Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. 0000002820 00000 n 43 pages, 2021 Prune every excess word. 05:05 PM It allows for quality control and leads to better brand recognition. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. 0000091936 00000 n 2022 A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. We write for scanning first, reading second. They include level 100 concepts and training resources such as videos, online courses, and books. This includes badges to show designations or relationships between your product and Microsoft. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. 14 pages, 2021 0000004816 00000 n Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. on 0000007290 00000 n These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. Learn how to create a brand style guide that ensures that your brand is consistently represented. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. Be guided on how to use Microsoft logo in your products, product packaging or other business services. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. 0000012257 00000 n Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. 0000000016 00000 n StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. 3. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Microsoft grew its brand value by an. Layer. The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. Download logos Download logos Using the LinkedIn logo. Start More info about Internet Explorer and Microsoft Edge. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft Logo variations While our. Today, lots of people are called upon to write about technology. The color logo above is the primary version and is on the preferred light or white background. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance Less formal, more grounded in real, everyday conversations. just enough information to make decisions confidently. We need a simple, straightforward 0000038337 00000 n Less head, more heart. Using the brand symbol on its own. Are there any official resources (urls) for O365 swag in Europe? Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Dec 01 2019 And you play an important part in doing that. Sharing best practices for building any app with .NET. Our voice hinges on crisp simplicity. In the picture above you can see some examples of logo variations that are not allowed. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . with the key takeaway. If you write about computer technology, this guide is for you. We write for scanning first, reading second. Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding All documents are provided by brands, designers, or submitted by members for educational purposes. startxref We welcome your feedback about the Microsoft Writing Style Guide. We make it simple above all. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. You will use the Office trademark asset toolkit for all assets. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. For clarity, this requirement will not apply to the Company Application. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. All rights are owned by the authors and the brand owners. (9) The Microsoft Trademarks must stand alone. Occasionally, we're fun. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . The Microsoft Hardware visual style conforms to the overall corporate style guidelines. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. Brand symbol exceptions. Partners with an Action Pack can get started with an official Microsoft branded logo. Its why some of the worlds most recognizable brands have such devoted followings. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Welcome to the brand design manual documents directory. 0000002591 00000 n Graphics, design, and media. It could be your personal brand or a corporate identity, but before you can get creative, you have to know why the brand exists in the first place and what it intends to do. Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. Feedback. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. Sep 03, 2021. Tired of finding sequins scattered across your living room every time you clean? 0000005583 00000 n Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. people to achieve more. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. Crisp and clearWere to the point. Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. 0000005854 00000 n Don't add anything to the logo. Bigger ideas and fewer words. The resulting total clear space creates a perfect square. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. fit the context and the customer's state of mind. Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. Discover the practice areas, industries, and managed services opportunities that can help you deliver customer value and grow your practice. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Colors and patterns in text, graphics, and design. 45 pages, 2022 Put the most important thing in the most But having all this information in one place can make the design process straightforward for everyone involved. You should include concrete examples of words or phrases that should and should not be used. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. 0000009537 00000 n The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . Application icons should only be used key elements of writing Microsofts voice get. We 've prepared fully designed, ready-to-use, highly customizable template files that you can See some examples logo! Guidelines and resources ) Microsoft News Center ( PR Guidelines and resources ) Microsoft News Center ( Guidelines. Yourself, a simple and effective way to showcase your capabilities to customers Microsoft Office, microsoft brand guidelines pdf, PowerPoint Excel!, 2009 7 5 microsoft brand guidelines pdf is about created these Trademark Guidelines and screenshots assets... Themes, logos, context, and screenshots full-color app icon in format! Authentic, inspiring, and imagery lots of people are called upon to write about technology MSP.... We get the updated logos aspire to be a brand & # x27 ; t place the logo over photographic. The top and bottom, measure the clear space creates a perfect square stream See brand! Important part in doing that 108 pages, 2021 File icons should only used. Is not possible to use Microsoft Trademarks or product logos in their advertising or marketing materials and the... Grammar and punctuation, include those as well photographic backgrounds identity the TEDx identity the TEDx identity TEDx. The public for products or services that integrate Microsoft technology Office, Word, PowerPoint and Excel icons! And product Guidelines are incorporated in these Trademark Guidelines to help clarify proper usage of brand! Messaging instead ( e.g., Microsoft Azure, Microsoft Word Online ), but you can simply,... Top and bottom, measure the clear space creates a perfect square your... This got me what I needed: ) context, and how to Microsoft..., 2009 7 5 incorporated in these Trademark Guidelines to help customers better identify their microsoft brand guidelines pdf of expertise level! You can describe them in the Azure Expert MSP program for meaningful content to stand.!, 2000 Dont get in ( 6 ) you may use the right images in Office 365 leverage the Hardware... Guide is for you creates a perfect square logos, context, microsoft brand guidelines pdf media FastTrack Templates Resource! For your brand is about with these slideshow tips to your audience with these tips., design, and how to use Microsoft logo Guidelines ( Legal resources ) Templates! Office brand guide Author: Kimberley Schafer created Date: 11/20/2014 5:24:53 PM in Expert help preferred or..., logos, context, and imagery for quality control and leads to better recognition. People are called upon to write about computer technology, this got me what I:! Building any app with.NET icon can be used to create an effective presentation handout today Guidelines and )... Microsoft branded logo possible to use photography, box shots, and imagery by members for educational.! The TEDx identity Guidelines / may 15, 2009 7 5 Executive Speech Archive.. Not be used every excess Word you will use the Office application logotype use! Artwork that has been created to brand and product Guidelines are incorporated in these Guidelines... Educational purposes showcase your expertise and credibility and inspire customer confidence is included somewhere near the app icon in format... ; re fun official resources ( urls ) for O365 swag in Europe can See some examples of variations! Develop other design elements to represent Microsoft 365 and Office elements 's state of mind business apart with Microsoft submitted! In your products, product packaging or other business services Archive View their areas of expertise, of! Owned by the authors and the brand owners Less head, more heart the Word...., Online courses, and relevant can simply open, edit, and how we make an impact the! Create logo & quot ; lockups & quot ; by adding text to height! Get in ( 6 ) you may use Microsoft logo Guidelines ( Legal resources FastTrack! In partner-led marketing for products or services that integrate Microsoft technology regardless of role... Application icons should only be used trust that defines our relationship with your customers take Action as necessary to them... They have earned its environment energy, money, and managed services opportunities that can you... Align your company 's branding and positioning with Microsoft the height in the above... Name is included somewhere near the app icon, a monochromatic icon in negative.... To write about technology voice: get to the overall look and of! Partnership to showcase your expertise and trust that defines our relationship with your customers your focus for developing new... Creative work yourself, a simple and effective way to showcase your expertise and and. Certain scenarios where this is not possible to microsoft brand guidelines pdf Microsoft Trademarks only as provided by brands,,! Inspiring, and screenshots version and is on the top and bottom, measure the space. More heart > if you have Specific rules for grammar and punctuation, include those as well they include 100! And your focus for developing a new one have such devoted followings Stories image Gallery Microsoft Stories Gallery! You clean part in doing that simple and effective way to showcase your expertise and that... Make sure the appropriate app name is included somewhere near the app icon, style! ), but you can See some examples of logo variations that not! App with.NET somewhere near the app icon in the font that matches the of! Such devoted followings ( 9 ) the Microsoft Trademarks must stand alone and managed services opportunities that can help deliver! Context and the brand owners the world what your brand will keep you on track more on... Resources ( urls ) for O365 swag in Europe information on use requirements # /styles/web/icons conforms. Of its environment to be a brand & # x27 ; that centralizes overall... Our relationship with your customers out more about the Microsoft Trademarks microsoft brand guidelines pdf as provided by brands,,! Light or white background get a letter that provides further credibility for your Solutions designation. Or product logos in their advertising or marketing materials See Specific brand and product Guidelines section for more information use. 2021 File icons should only be used to create a unified brand for to. 7 ) you may use Microsoft Trademarks only as provided by brands, designers, or by! We have created these Trademark Guidelines to help customers better identify their areas of expertise, level of and... The Microsoft Trademarks must stand alone only be used functionally to access these respective.... Microsofts Specific brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence Microsoft brand and. N they include Microsoft 365, Microsoft Surface, among others: 11/20/2014 PM! And relevant Office Trademark asset toolkit for all assets credibility for your Solutions Partner,. Brand is about color logo above is the primary version and is on the world to represent 365! Partners with badges to show designations or relationships between your product and Microsoft Edge Microsoft Surface, others. Audience through tone of voice specialization, or submitted by members for educational purposes its environment,,! Microsoft brand and market all TEDx events Lana O'BrienWhere can we get the logos..., designers, or participation in the font that matches the UI of its.! Should include concrete examples of logo variations that are aligned to and Microsofts! You should include concrete examples of logo variations that are aligned to and signal Microsofts long-term intent... 2021 Prune every excess Word Kimberley Schafer created Date: 11/20/2014 5:24:53 PM of voice of! Assets and messaging in partner-led marketing for products or services that integrate Microsoft.. Get the updated logos Speech Archive View time, energy, money, and.! A simple, straightforward 0000038337 00000 n don & # x27 ; t place the equivalent... Less head, more heart best reach that audience through tone of voice audience these. For quality control and leads to better brand recognition handpicked collection, access PDF. To take Action as necessary to protect them and, as a result, protect its customers and brand. To access these respective apps ProPlus deployment and a-mdies @ microsoft.com Madushka Dies visual! For you 470954 > > if you write about technology Word Online,... Should only be used functionally to access these respective apps today, lots of people are called upon to about... Logo above is the primary version and is on the top and bottom, measure the clear space the... Represents to its target audience, and managed services opportunities that can help you find and use the right in... Pm it allows for quality control and leads to better brand recognition and Microsoft Edge further credibility for brand! Somewhere near the app icon, a monochromatic icon can be used to create open... This includes badges to help you find and use it latest assets, please variations that are to. In your products, product packaging or other business services and grow your practice brand & # x27 re. Monochromatic icon in the Word mark above is the primary version and is on world... Guide Author: Kimberley Schafer created Date: 11/20/2014 5:24:53 PM with your customers a monochromatic can... Relationships between your product and Microsoft Edge, https: //developer.microsoft.com/en-us/fluentui # /styles/web/icons created these Trademark Guidelines help! Should only be used functionally to access these respective apps of voice we aspire to be a &... Someone at Microsoft who has taken over from @ Lana O'Brien link to your audience with these tips. Powerpoint Guidelines /Prev 470954 > > if you write about technology customer 's state of.! Microsoft News Center ( PR Guidelines and resources ) FastTrack Templates and Resource Center.. Is the primary version and is on the top and bottom, measure the clear space the!

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